CLIENT

Christian Aid is an international charity focused on tackling global poverty and injustice.

BRIEF
Christian Aid sought to create an online community to engage young people in global development issues, empowering them to take action and create change. Research showed that while 85% of British young people were eager to get involved, they didn’t know how. The brand needed to inspire and guide them to learn about key issues, join petitions, and participate in action groups.

SOLUTION
I developed the name Ctrl.Alt.Shift, designed to spark curiosity and action. The name encapsulates the idea of young people taking Control of their world, choosing to Alter the way it works, and Shifting its future. The name resonated with the target audience and became the cornerstone of a social networking platform for young charity supporters, gaining widespread media attention for its impactful campaigns.

DELIVERABLES
Brand Name | Brand Strategy